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Goodyear's Good Year
are to the safety of the vehicle and much more willing to buy more expensive ones. “The one sure way to sell vehicles is a safety message and that’s one aspect of Goodyear’s marketing,” Warnsman said.

Goodyear (nyse: GT - news - people ) reported net income of $52.0 million, or 23 cents per share, compared with a net loss of $358 million, or $2.02 per share, in the prior year, when it faced a three-month strike in the United States. Akron, OH-based Goodyear and the United Steelworkers union reached an agreement late in 2006 to end a three-month strike that curtailed North American production.

Excluding discontinued operations and special items such as restructuring costs, losses on asset sales, financing fees and a lower tax expense, Goodyear earned 49 cents

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